About Us

Assal means ‘real’ — and that’s what guides us at Assal Foods.

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Frustrated by the lack of truly pure and natural options in the market, we set out to create a brand that brings you food that’s honest, authentic, and affordable. Our products are free from preservatives and additives.

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We believe in complete transparency at every stage. Our products are locally sourced, lab-tested by recognized bodies & carefully crafted to keep their natural goodness intact. 
 

With each jar, we invite you to taste the difference. Experience food that’s unaltered, wholesome, and real, just as it was meant to be.